40th Annual Conference

The 2026 MARQUES Annual Conference will be held in Lisbon.  Lisbon is one of the oldest cities in the world and the second-oldest European capital city (after Athens), predating other modern European capitals by centuries. Settled by pre-Celtic tribes and later founded and civilized by the Phoenicians, Julius Caesar made it a municipium called Felicitas Julia, adding the term to the name Olissipo. After the fall of the Roman Empire, it was ruled by a series of Germanic tribes from the 5th century, most notably the Visigoths. Later it was captured by the Moors in the 8th century. In 1147, Afonso Henriques conquered the city and in 1255, it became Portugal's capital, replacing Coimbra. It has since been the political, economic, and cultural centre of the country.

This year's MARQUES Annual Conference will focus on how trade marks are evolving in exciting ways as businesses explore new ways of using…